While a few years ago social media and a strong visual identity were a welcome accessory, today they are an essential part of political success. Jan Grolich, Christian Democrat governor of the South Moravia Region, is an example of a politician who has managed to effectively combine traditional values with modern marketing tools. He has gained popularity through his immediacy and perspective. He appears in the same way in Jakub Ondráček's observational documentary. It offers an authentic insight into the behind-the-scenes of Grolich's campaign before the 2024 regional elections, which were disrupted by floods. The camera impartially follows lively discussions about the design of election posters, the distribution of cake to potential voters, and the post-election dilemma of how to deal with results without losing the painstakingly created image of a person who wants to do things his own way.